Winston Francois
Real results from paid media, lifecycle, organic social, content strategy, and SEO engagements.
Lifecycle · Paid Media
Built lifecycle from scratch, then pivoted to full-funnel paid across Meta and Google at $0.41 per landing-page view.
UX Onboarding · Lifecycle Email
A research-led redesign lifted testers' likelihood to try Covey from 5.6 to 9.4 out of 10, paired with an 11-email lifecycle program.
Demand Gen · RevOps
Stood up a full revenue growth operating system in HubSpot and drove 33 qualified leads from a single LinkedIn campaign.
Fractional CMO · Lifecycle
Enriched and segmented the accredited cohort in Braze to lift email opens to 45.0%, above the finance-industry benchmark.
Paid Media · Growth
Grew Google purchases 132% in seven days while holding Meta cost per registration at $6.17 across a four-channel program.
SEO · Performance Marketing
Built GatherUp's entire growth function and cut cost per qualified lead 36% before transitioning a running engine in-house.
Data · Segmentation
Unified 600+ fields across three billing and CRM systems into five data-backed customer segments the team now owns.
Interim CMO · Paid Media
Ran marketing as an embedded fractional department for 18 months, beating the monthly paid sales target by 209 during a budget cut.
Paid Media · Media Mix Optimization
A paid media mix optimization that saved $2.1M and drove a 140% lift in conversion rate over nine months.
Organic Social · Content Strategy
An organic social reset that moved Balance from a 0.01% engagement rate to 0.4%, near category benchmark.
Performance Marketing · Lifecycle
Ran paid, PR, web, and analytics as one system — 992 new SF members in a month and 8,257 app installs across three markets.
Product · UX Audit
Delivered an end-to-end product and design process audit, then supported the PM hire to own the roadmap in-house.
Paid Media · Positioning
New persona research and ad messaging drove Meta CPC down 85% and cut cost per lead from $30 to $5.
Paid Media · Performance
Rebuilt the funnel and reallocated budget to turn paid media into a revenue engine — competing with Vail and Ikon on a fraction of the spend.